Embracing the Challenge: Designing a 100-Acre Multi-Use Development
- Kamaljit Singh
- Apr 23, 2024
- 3 min read
Updated: May 10, 2024
In the field of architectural design and visualization, each project is a unique journey filled with challenges, learning opportunities, and growth. A notable example of such a journey was the creation of the design and the walkthrough for a 100-acre multi-use development site.

Design Phase
The project commenced with an intensive three-month design phase. The goal was to create a cohesive and visually appealing environment that incorporated housing blocks, market blocks, an office complex, and an expansive landscape. The design was envisioned to be modern and sleek, prioritizing pedestrian access and safety.
The housing blocks were conceptualized as twin tower designs, each majestically standing on a grand pedestal. The lower floors were designed for commercial activities, clubs, and banquets, while the upper floors were reserved for residential use.
The market blocks, framed in white, provided a striking contrast to the black buildings. Glass lifts connected all floors, and the office space on top extended on both sides, supported by double-height columns.



The landscape design was segmented into multiple zones, including five landscaped parks at the front, two central landscapes for the housing blocks, two zones distributed randomly on the building as terraced gardens, and a golf ground at the back. Each park was designed with its own distinct character, adding variety and interest to the development.


The Walkthrough Creation
Following the design phase, the project transitioned to creating a walkthrough. This monumental task required careful planning, meticulous attention to detail, and a profound understanding of architectural visualization.

The first step involved setting up the scene in 3D application, which included importing the 3D models from CAD and applying materials and textures to give them a realistic appearance.
Next, landscape elements were added throughout the site according to the landscape designs, using Forest Pack to set up the landscape. This process, which took 15 days, was crucial in bringing the site to life and making it feel like a real, lived-in space.
The focus then shifted to lighting, with the design of the night lighting for all landscaped zones. This significant task took 7 days, but by the end of this step, the scene looked marvelous.
The animation process involved creating a virtual camera and animating it to move through the scene, capturing the design from various angles and perspectives. The animation also included other elements in the scene, like vehicles.
After the animation was complete, the rendering process began. This involved generating a series of images, or frames, which when played back create the illusion of motion. Despite the complexity of the scene and the quality of the render, the rendering process was optimized to achieve a balance between speed and quality.
The Launch Event
Upon completion of the project, a grand launch event was organized at the JW Marriott, a 5-star hotel. The event was a gathering of industrialists and influential people of the city, and it was also graced with a mesmerizing performance by a Sufi singer. The highlight of the event was the unveiling of the walkthrough video, which was met with awe and admiration from the attendees.
I was also invited to the event, an acknowledgment of the hard work and dedication I had put into the project. It was a proud moment for me to see the project I had worked on for months being appreciated and celebrated.
Conclusion
This project not only enhanced my portfolio but also established my reputation among developers and architects. It is a testament to the power of creativity, resilience, and a positive mindset. Despite the challenges, the end result was a grand, iconic design that sets a new benchmark in architectural visualization.
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